What is Private Label?

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. This is in contrast to buying products […]

Private Label Powder Drink

Private Label Powder Drink is the production process or manufacture of powder beverage product by PT Supra Sari Lestari for customer’s brand. We have grown into a powder beverage maklon company with HACCP certification and Halal certification from MUI. Some of the products we have produced include: Milk Tea Lemon Tea Cappuccino Green Tea Latte Beauty Drink Fruit Powder Mamio […]

Perusahaan Private Label

Private Label – Persaingan bisnis saat ini sangat kompetitif dimana merek produk tidak hanya bersaing dengan merek produsen lain, tetapi juga bersaing dengan produk tanpa merek (generik) dan produk private label. Khusus produk private label, perkembangannya akhir-akhir ini sangat cepat sehingga bisa menggeser kekuatan produsen ke retailer. Hal ini dilakukan oleh para retailer sebagai strategi untuk memperkuat loyalitas konsumen terhadap […]