What is Private Label?

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. This is in contrast to buying products from other companies with their brand names on them.

Private Label Categories

Almost every consumer product category has both branded and private label offerings, including :

    Personal care

    Beverages

    Cosmetics

    Paper products

    Household cleaners

    Condiments and salad dressings

    Dairy items

    Frozen foods

 

Our company PT Supra Sari Lestari receive private label services for various powder beverages

 

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